Tourism and Creative Arts Cluster Brief - Who Are We?
The Tourism and Creative Arts Cluster is a group of enterprises and institutions working in the tourism and creative arts industry with the support of the Private Sector Development Cluster Project (PSDCP) Implemented by the Ministry of National Economy in partnership with the Federation of Palestinian Chambers of Commerce, Industry and Agriculture (FPCCIA). The idea of the cluster is to integrate and unite all efforts within a trustful environment to develop the Jerusalem Cluster which then was named TAJ Cluster.
The cluster involves Hotels, Restaurants, Souvenir Shops, Tour Operators and Tour Guides, business support organizations, and other related institutions. The cluster is driven by the main objectives being: Enhancing marketability and competitiveness of tourism & Creative Arts Cluster, developing the tourism industry supply chain, acquisition of new technologies, developing product quality, cost reduction, employment of best practices and building a unique touristic location that can compete with international sites abroad.
TAJ cluster is a business oriented body that tends to formalize the relationship between all players in the industry in order to establish a strong Synergy with other supporting sectors capable of providing the guests of the city with impressionable experiences and lasting memories.